There are myriads of
premier manufacturing brands for wristwatches. In spite of that an ordinary and
inexpensive watch by a practically unknown manufacturer has racked up millions
of dollars of business in America in the recent times. One must be thinking
that this striking success is the result of some chic, attractive design or a
perfectly tailored marketing campaign or both. Interestingly, none of these
factors actually contributed to the unbelievable popularity of the fashion
accessory! The watch is currently favored by none else but the President of the
United States. The Jorg Gray 6500 Chronometer merchandise – as it is well known
– was actually designed for members of the US Secret Service. The watch was a
birthday gift to the President from a member of his security team.
Even in this time and
age when a cellular handset is one of the most crucial gadgets that everyone
carry – almost everywhere – watches exhibits an excellent commercial prospect.
Electronic gadgets like mobile handsets can conveniently tell the time. Thus,
the primary objective of wearing wristwatches, which was of knowing the time,
is pretty obsolete these days. In spite of that the Swiss watch industry is
growing by billions of dollars, both in terms of investment and turnover.
The question is simple.
In spite of the unprecedented technological advancement and redefining of
fashion trends why watches are still relevant across the market? Heads of
States across the world gift watches to their counterparts during state visits.
Some of the most premier fashion magazines in the world publish glossy
advertisements featuring the big-ticket celebrities sporting watches, each of
which costs several thousands of dollars.
Watches that are
manufactured in the contemporary times are not mere timekeepers. Rather, these
are miniature masterpieces that showcase undeniable craftsmanship, represent
tradition and thread in the latest version of technology. Moreover, all these
aspects are merged innovatively. There are many premier retail outlets for the
range of merchandise. The craze to buy men'swatches online is growing viral as well. In short, it seems likely that
commercial prospect of the assortment of fashion merchandise will surge with
passage of time.
